About Angling Direct

We are by some way the largest omnichannel fishing tackle retailer in the UK with an increasing presence in Europe. We have over nine million visitors to our websites each year and complete on average over 24,000 transactions each week in our stores.

Our store teams are the vital touchpoint between Angling Direct and our local fishing communities.
They’re all angling specialists with an infectious enthusiasm for fishing. For our customers, our stores complement our leading digital presence, providing market-leading, hands-on service, advice and inspiration, as well as a real sense of community.
Our best-in-class websites and social media channels extend our reach to a growing number of other anglers throughout the UK and Europe, providing contemporary digital content and access to thousands of quality fishing tackle lines, seamlessly fulfilled, in many cases the next day.

A renaissance in angling is being driven by its socially distanced nature, a growing interest in the outdoors and health and general wellbeing benefits, as well as increased awareness through several popular television programmes featuring well-known celebrities.


Inspiring everyone to get outdoors and enjoy an exceptional fishing experience.

  • Our purpose is why we exist and helps us stay focused on our ambition.
  • We place great emphasis on creating a culture of supporting anglers and the future of angling.
  • We want to play our part in looking after our planet, its environment and its people.
  • Our vision is to provide encouragement, coaching and support so that our customers have everything they need to get the most from their fishing regardless of their background or ability.
  • To become Europe’s first choice omnichannel fishing tackle destination for all anglers, regardless of experience or ability.


Our ambition serves to focus us on our strategy and tactical business plans in the long-term interest of all stakeholders.

  • We have a long-term strategy to become the leading fishing tackle retailer in Europe by inspiring and delighting increasing numbers of customers, focusing on sustainable profitable growth and enhancing local fishing communities.
  • We will grow revenue, increase market share and generate sustainable healthy profits.
  • We will continue to develop a market-leading customer-centric offering that delivers first-class inspiration, advice, products and services through a convenient channel of our customers’ choosing.
  • We will always act responsibly to further the benefits and sustainability of fishing.

3 international websites are available for European Customers in:

If you would like to try any of our products before you purchase why not just visit any of our shops. Should you require any further details or advice on any of our products please contact our experienced sales team on 01603 400870 who will be happy to spend as much time with you as you require, ensuring you order and receive the right products for you.

We hope you enjoy browsing through this website and we look forward to being of service to you.

The Angling Direct Team

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